The LEGO Business History

The history for the LEGO business begins in 1932 once Ole Kirk Christiansen, a Danish father, decided to take up a business retailing his timber toys door view to door in his town of Billund, Denmark. He known as his new company “Lego” — a combination of two Danish text, “leg godt, ” which meant “play very well. ”

In 1958, you can actually founder, Godtfred Kristiansen, branded a system for coupling the plastic bricks that would eventually become generally known as LEGO “Automatic Holding Bricks. inches The invention allowed LEGO to generate more diverse and intricate toys.

After that, LEGO enhanced their offerings and began to serve both children. It introduced a line of “Minifigures” in the mid-1970s that included human characters with posable arms, and also marketed earrings sets with regards to young girls.

Some other expansion more than three decades ago saw the development of LEGO Space sets, discover astronaut minifigures, rockets and spaceships, amongst other popular themes. It happened in 1999, the LEGO Group entered the Star Wars market, launching sets featuring the X-wing fighter and WRAP Fighter.

When the company grew, it necessary to increase the ability to present new products quickly and proficiently. To this end, it appointed management adviser Jorgen Vig Knudstorp.

This individual helped the organization cut down on products on hand and reduce production time. This individual encouraged the business to build contact with main toy corporations, including Goal, Wal-Mart and Toys ‘R’ Us.

He also brought in LEGO Tips, an online community where lovers could release proposals for new Seglar sets they wanted to see produced. This kind of allowed LEGO to test the benefit of new tips and gain feedback just before committing to these people.

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